once upon a makara...
Where stories become experiences, ideas become adventures, and children don't just watch—they participate.
From school programmes, CSR initiatives and museum experiences to custom creations and original children’s books, we bring together storytelling, creativity and design to engage young minds.
Did You Just Ask What We Do?
We take our storytelling, design and advertising expertise beyond the page — into schools, campaigns, CSR programmes and custom publications.
Our Partners in Mischief!
Different organisations.
One common purpose.
➡️ Schools — Make learning more engaging.
➡️ Brands — Build meaningful connections with young audiences and families.
➡️ CSR Teams — Turn purpose into experiences children can participate in.
➡️ NGOs — Make important messages accessible and memorable.
➡️Museums — Turn information into discovery.
➡️Government Organisations — Create child-friendly communication and engagement.
➡️ Corporates — Engage employees and their families through meaningful experiences.
Things Makara Is Surprisingly Good At!
➡️ Storytelling — We know how to turn information into stories children want to enter.
➡️ Design — We make complex ideas simple, visual and engaging.
➡️ Creativity — Our experience in advertising brings a strong understanding of ideas, communication and audiences.
➡️ India — Our stories celebrate the extraordinary places, people, wildlife and culture around us.
➡️ Engagement — We think beyond the page to create participation, interaction and discovery.
➡️ Purpose — Every project begins with a reason, and ends with something children can take away.
Meet The Curious Minds Behind Makara Who Refused To Grow Up!
Krishnan Damodaran
Co-founder | Author | Creative Storyteller
20+ years in advertising.
Creative leadership experience across agencies including Wunderman Thompson, Contract, FCB, Cheil, Rediff Y&R and Percept, with work spanning brands such as Samsung, Hero MotoCorp, Maruti Suzuki, LG Bata and Dabur.
At Makara, Krishnan brings the discipline of advertising into children’s storytelling:
find the insight → find the story → make it visual → make it memorable.
His belief:
“A good children’s story shouldn’t simply tell children something.
It should make them want to discover it for themselves.”
Rajiv Agrawal
Co-founder | Author | Creative & Brand Storyteller | EFT & BFR Coach
Decades of creative & brand communication experience across leading advertising agencies (Ogilvy, JWT, FCB, Lowe, Percept) and major global & Indian brands (Pepsi, Lays, Hero Motocorp, Canon, Maruti Suzuki, GSK, Dabur, Woodland, Kelvinator, NACO, UNICEF-Polio, Minsitry Of Health, Ministry of I&B, Nike Foundation etc), with experience spanning creative strategy, brand building, storytelling and integrated communication.
Also, as an EFT (Emotional Freedom Technique) and BFR (Bach Flower Remedies) coach, he has a deep understanding of emotions, which he uses to heal people's anxieties and traumas (especially children).
At Makara, he focuses on finding the unexpected story inside an ordinary idea and turning information into something children can relate to, explore and remember.
His belief:
“If you can make a child curious,
you’ve already begun to teach them.”
We Take Kids Seriously.
Not Ourselves!
We believe curiosity is where learning begins.
We started with books.
But we always believed a story could do much more than sit on a shelf.
It can take a child somewhere new.
Start a conversation.
Make them look closer.
Make them ask a question.
That’s why Makara creates not just books, but engagement programmes, learning experiences, creative workshops and customised content for children.
Our stories draw inspiration from India’s remarkable places, wildlife, culture, history and people. Our work with organisations turns ideas and causes into experiences children can understand and remember.
Our purpose is simple:
Make children curious. Give their curiosity somewhere to go. Because children remember what they experience.
And Just In Case You Are Wondering Who Or What In God's Name Is Makara...
In the rich tapestry of ancient Indian history, which the world conveniently calls mythology, the Makara (मकर) is a powerful, mysterious creature (part crocodile, part elephant, part fish).
Often seen as the 'vahana' (vehicle) of Ganga and Varuna, guardians of water, life, and wisdom.
It is a symbol of protection, strength, and deep ancient magic, much like the stories we grew up with.
Create Magic With Us!
Let’s create something curious.
Have an idea for children?
Maybe it’s a book. Maybe it’s a school programme. Maybe it’s a CSR initiative. Maybe it’s an experience you’ve never seen before.
Let’s create it together.
For books, schools, CSR programmes, custom publishing, partnerships or children’s engagement projects, get in touch.